Project Management Approach to Launching a Good Referral Program Over the last 12 months I’ve launched 30+ referral programs, mostly for Y Combinator backed startups. What I learned is that 9/10 founders are launching their referral programs for the first time and unfortunately don’t have a great framework to work with The internet is litteredContinue reading

Part 1: Promoting your referral program Low View Count← Improve Visibility Top of the funnel we have visibility of your referral programs, i.e. out of all of your active users, how many have seen your referral program. This is measured by the percentage of your users that generates unique views of your referral program page.Continue reading

Part 2: Increasing participation of your referral program if you’re getting lots of visibility on your program, but not a lot of participation, here is what you can do: Adding urgency to share (tricky to accomplish, amazing results) Improve your messaging (easy to do, decent results) Make it easier to generate a share (easy toContinue reading